Elite Countertops Rebrand

Elite Countertops is a premium custom countertop company whose craftsmanship was never the problem. Their online presence was. Over two months, Rox and Pixels rebuilt the brand and the website to match the quality of the work.

Elite Countertops delivers high-end custom work for a discerning clientele, but their online presence was outdated and failed to reflect the sophistication of their service or the reputation they had built. Prospective customers were meeting a version of the brand that undersold it.

A complete rebrand and digital transformation: a modern visual identity and a user-centric website aligned with the company's luxury positioning, carried through into content, social and paid campaigns.

Branding and visual identity — logo development, colour palette, typography and a full visual system, presented and refined through a structured brand and design presentation.

Custom website — web design concepts, UX/UI design, responsive development, video headers, imagery, contact forms and CTAs, plus testing, launch and post-launch support.

Content and copywriting — site copy, photo editing and visual assets built for the luxury market.

Search and social — SEO optimization, social media integration, Meta suite setup, and paid social advertising campaigns.

75% increase in web traffic

25% higher conversion rates

60% growth in social media engagement

15 qualified leads generated from a single holiday campaign

Stronger brand perception among high-end clientele

Timeline: 2 months Services: Branding, UX/UI, web design, responsive development, copywriting, content creation, social strategy, paid social, SEO Built with: Framer