Sir Campbell — Gaming Brand Identity
Roxanne Kozak
Project Focus: Brand Strategy, Brand Identity, Logo Design, Character Design, Merchandise Design, Illustration, Art Direction
Graphic logo for Caribbean gaming machines featuring a knight in shining armor
Sir Campbell was developed as a memorable gaming brand identity inspired by strength, character, and adventure. Through a detailed brand discovery process, we created a bold knight-inspired logo that captured the perfect balance between heroic storytelling and the playful energy of the gaming experience.
The custom character design was extended across branded touchpoints, including custom mouse pads, creating a consistent and engaging visual presence that strengthened the connection between the brand and its audience.
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Posted Sep 23, 2026
A bold knight-inspired gaming brand identity for Caribbean gaming machines, extended across branded touchpoints like custom mouse pads.
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