Backwoods Brewery — Brand Design, Brewery to Label to Lager
Roxanne Kozak
Project Focus: Brand Strategy, Brand Identity, Packaging Design, Illustration, Merchandise Design, Product Photography, Art Direction
Backwoods Brewery product shot with three beer bottles, branded t-shirt, and six-bottle case
Backwoods Brewery was created with a focus on storytelling — bringing the journey, craftsmanship, and character behind the beer to life through design. We developed the label and six-bottle case packaging to share the brand's origin story, blending a 1920s Prohibition-inspired aesthetic with a modern, refined edge.
From custom illustrated graphics and promotional merchandise to product photography and visual direction, every element was thoughtfully crafted to reflect the rugged, authentic spirit of the brand.
Close-up Backwoods Brewery product photo by fire with three bottles, branded t-shirt, and case
Backwoods Brewery beer label showing the name and custom typography
Backwoods Brewery label design featuring vintage 1920s Prohibition-inspired graphics with a modern twist
Flat dieline layout ofBackwoods Brewery six-bottle case packaging with custom label and t-shirt
Illustrated Backwoods Brew House "Gold World Beer Award" campfire graphic
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Posted Sep 22, 2026
A beer brand story rooted in heritage and authenticity — label and six-bottle case packaging blending a 1920s Prohibition aesthetic with a modern edge.
