KNGHT Creative Strategies — Brand & Customer Journey by Roxanne KozakKNGHT Creative Strategies — Brand & Customer Journey by Roxanne Kozak

KNGHT Creative Strategies — Brand & Customer Journey

Roxanne Kozak

Roxanne Kozak

KNGHT Creative Strategies is a branding and digital marketing studio built on bold creative and data-driven strategy for B2B and B2C markets. Over three months, Rox and Pixels built the brand ecosystem behind how KNGHT tells its own story — and where its customers were slipping away.

The Problem

KNGHT needed to visually and strategically map the customer experience for both internal and external communication. The strategy was there; the assets to carry it were not. There was no cohesive brand presence across digital platforms, and no clear way to identify where engagement was dropping off in the sales journey.

The Solution

We developed a full brand ecosystem — customer journey visualization, social content strategy, and custom graphics designed for multi-platform deployment. Every asset was built flexible and motion-ready, so the same visual language could carry from a printed booklet into animation and interactive use. The brand voice positions KNGHT as a strategic powerhouse: bold, modern, and relentlessly customer-focused.
Customer journey booklet spreads and Gen Z ad format research
Customer journey booklet spreads and Gen Z ad format research

What Was Delivered

Customer Journey Booklet — a 7-page marketing booklet with custom vector illustrations and animation-ready assets, mapping every stage of the customer experience from awareness onward.
Awareness stage infographic from the customer journey booklet
Awareness stage infographic from the customer journey booklet
Custom funnel graphics — visuals that pinpoint drop-off points in the sales funnel, turning an abstract problem into something a team can point at and act on.
Custom graphics built for print, web and marketing
Custom graphics built for print, web and marketing
30-day social content strategy — a channel-specific content calendar with supporting design direction.
30-day channel-specific social content calendar
30-day channel-specific social content calendar
Brand guidelines — palette, typography, visual hierarchy, logo specifications and layout principles, documented in a full brand book.
Brand overview and logo specification spreads
Brand overview and logo specification spreads
Multi-platform design assets — every piece built for motion, animation and interactive use.
Brand graphics with layered 2D depth treatment
Brand graphics with layered 2D depth treatment

The Results

A unified identity across every touchpoint strengthened brand perception internally and externally. The work produced a reusable visual language that future campaigns build on instead of starting from scratch, made weak points in the sales cycle visible enough to act on, and delivered a scalable content strategy that holds consistency while leaving room for creative adaptability.
Timeline: 3 months Services: Graphics, booklet design, content strategy, branding
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Posted Sep 14, 2026

Brand ecosystem, a 7-page customer journey booklet and a 30-day content strategy for a B2B/B2C branding studio — built to show where customers were dropping off.