Lotus — Shampoo, Conditioner & Mask Labels and Brand Design
Roxanne Kozak
Project Focus: Brand Strategy, Brand Identity, Logo Design, Packaging Design, Product Design, Art Direction
Lotus hair care product lineup in 3D with shampoo, conditioner, hair mask, and pink purse-inspired packaging
Lotus was created as a beauty brand inspired by the idea that confidence, care, and beauty can flourish through every stage of life. From developing the brand name and logo to creating custom packaging for shampoo, conditioner, and hair treatments, every detail was designed to reflect a feeling of being valued, beautiful, and cared for.
The soft, feminine aesthetic, lotus symbolism, and elegant purse-inspired packaging with delicate bow detailing were crafted to create a memorable unboxing experience while connecting with young professionals seeking both luxury and meaning in their daily rituals.
Brand Mark
Lotus hair care brand logo on a clean white background
Lotus beauty logo on soft pink background representing purity, femininity, and gentle self-care
Lotus hair care logo on warm brown background symbolizing natural ingredients and grounded beauty
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Posted Sep 23, 2026
A beauty brand built around self-care, elegance, and renewal brand name, logo, and elegant purse-inspired packaging for shampoo, conditioner, and hair mask
