First Mate Home + Petcare — Brand Launch

First Mate Home + Petcare is an independent dog walking, training and overnight sitting service. Rox and Pixels built the brand and online presence it needed to earn trust from the very first impression.

A brand-new service entering a competitive local market has no track record to lean on. Pet owners hand over their homes and their animals — that decision runs on trust. First Mate needed a brand and online presence strong enough to earn the confidence of pet owners before a single conversation happened.

A brand identity that balances warmth with professionalism: a warm, playful and professional voice, friendly enough to feel like a trusted neighbour, credible enough for someone leaving their keys and their dog in your hands. Every asset — from the logo to the ad creative — was built to carry that balance.

Brand identity and brand guide — full logo, colour palette, typography and voice guidelines documented in a complete brand book.

Social media strategy — content creation and management across Instagram (@firstmate.homepetcare) and Facebook.

Paid social ad creative — ads designed to push reach beyond the immediate service area.

Print materials — flyers, posters and custom business cards.

A single social post, live for one to two days, generated 6 leads from 320 reach — and those leads came from outside the targeted service area, a sign the content was resonating well beyond the immediate neighbourhood.

Timeline: 6 months Services: Brand design, marketing, social media strategy, print design