Rum Raiders Ring — Brand & Packaging
Roxanne Kozak
Rum Raiders Ring had the passion, the product, and the personality. We helped bring those elements together into a visual experience their audience could recognize and remember.
By guiding the brand voice, refining the creative direction, and developing a consistent visual identity, we created a foundation that carried across packaging, event materials, print pieces, and social content. From bottle labels to editorial-inspired campaigns, every design choice was made to strengthen the connection between the brand and its community.
Three label concepts made it to the final round out of fifteen — shown here as the finalists while the last pick gets locked in.
Every product shot started as a real photo shoot — captured on a Sony camera with studio lighting, then edited and colour-graded in Adobe Lightroom. From there, we pushed the imagery further with AI, using different Adobe Firefly models to enhance textures, backgrounds, and lighting. For that final editorial look, select pieces were then brought into Adobe Illustrator and/or Photoshop for further compositing and refinement.
The Label
Rum Raiders Ring label
Rum Raiders Ring brand mark and logo graphic
In the Wild
Rum Raiders Ring table talker for on-premise placement
Rum Raiders Ring full spirits and RTD lineup
Social Campaign
Rum Raiders Ring "not everyone gets in" campaign ad
Rum Raiders Ring "end of the chaser" campaign ad
Rum Raiders Ring RTD campaign ad, green colourway
Instagram ad mockup for Rum Raiders Ring Elderflower Rum, "Where Botanicals Meet Boldness"
Instagram Story mockup for Rum Raiders Ring Coconut Rum, "Tropical Without the Noise"
Instagram Story mockup for Rum Raiders Ring Spicy Siren RTD, "Success isn't loud, it's owned"
Instagram post mockup for Rum Raiders Ring Spice Rum, "Rum Reinvented"
Instagram post mockup for Rum Raiders Ring White Rum, "Pure Cane Pure Intent"
The Spirits Line
Rum Raiders Ring Spice Rum bottle with warming spices
Rum Raiders Ring Coconut Rum bottle on a patio table
The RTD Line
Rum Raiders Ring Twisted Jewel RTD can, mango lime pimento, held in hand at brunch
Rum Raiders Ring Twisted Jewel RTD can with lime and mango
Rum Raiders Ring Twisted Jewel RTD can poured into a mango-lime cocktail
Rum Raiders Ring Pirate's Kiss RTD can, passionfruit hibiscus, with fruit and petals
Rum Raiders Ring Pirate's Kiss RTD can with passionfruit and ice
Rum Raiders Ring Pirate's Kiss RTD can against a neon-lit velvet backdrop
Rum Raiders Ring Gilded Pearl RTD can, coconut guava rum, on a rooftop bar table at night
Rum Raiders Ring Gilded Pearl RTD can with cocktails and sunglasses on the beach
Rum Raiders Ring Spicy Siren RTD can, pineapple ginger, with pineapple wedges
Rum Raiders Ring Spicy Siren RTD can poolside with sunglasses
Rum Raiders Ring Spicy Siren RTD can with ginger, pineapple, and chili pepper
All four Rum Raiders Ring RTD flavours lined up poolside at a party
Rum Raiders Ring Pirate's Kiss and Twisted Jewel RTD cans on stage at a concert
Project Focus: Brand Strategy, Brand Identity, Packaging Design, Print Design, Product Photography, Social Media Creative, Art Direction
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Posted Sep 22, 2026
A cohesive lifestyle brand for Rum Raiders Ring — packaging, print, and premium social storytelling built around a distinctive voice and elevated visuals.
