Art Colouring - Brand , Books, E-commerce

Art Colouring is an independent creative startup with a big idea: colouring isn't a throwaway hobby, it's a meaningful, marketable experience. Over a year, I helped build the brand, the books, the store content and the merchandise system that carried that idea to a global audience.

Art Colouring needed a multi-platform brand that could elevate colouring from casual pastime to something people would seek out and buy into. That meant thematic books for all ages, a merchandise line, and a presence that could scale across Amazon, Shopify and social media at once — while integrating AI into the design process and producing A+ content strong enough to win discoverability on a crowded marketplace.

End-to-end branding and e-commerce development: vibrant brand design, merchandise, social content and marketing built for kids and adults alike. AI workflows were paired with hand-crafted refinement, producing a scalable visual identity system flexible enough for diverse global audiences and character-driven storytelling that holds together across every platform.

Creative direction and book design — 15+ themed colouring books across multicultural, whimsical, fantasy and educational collections, with full front and back covers and interior pages carrying a cohesive visual story.

I designed a full-spectrum coloring book, crafting both the front and back covers along with the entire interior layout to create a visually engaging and immersive experience. The design captures a unique blend of creativity and relaxation, making it appealing to a broad audience. This project successfully launched on Shopify and Amazon, bringing a beautifully designed products to a global marketplace.

Ukraine's Greatest Monuments Ravished by War This Colouring Book unlike the rest as it is historical showcasing a small photo on each page of the monument that once was. A historical description of what the monument looked like and a brief description of the years it stood on the ukrainian soils and mainly known for. People of all ages bringing them together to educate, colour, make new memories about history to remember of what once was but never lost in their hearts.

Launched and branded 15+ original coloring books across Amazon and Shopify with a cohesive, engaging aesthetic. Elevated product listings with rich visual storytelling and high-quality A+ content, increasing perceived value and discoverability. Built a scalable content and merchandise system ready for animation, motion, and future licensing opportunities, and expanded into lifestyle merchandise blending art, education, and retail into one experience.

Creative Direction & Book Design — Designed full front/back covers and interior pages for 15+ themed coloring books, including multicultural, whimsical, fantasy, and educational collections.

A+ Content — Created A+ content for Amazon listings, including custom graphics, book previews, product features, and compelling narratives, plus mockups for every volume.

Social Media Strategy & Reels — Designed and executed a full social media strategy with short-form video reels to promote collections like African Queen, Kawaii Saurs, Ukraine's Ravished by War, and Enchanted Princesses Around the World.

Merchandise & Mockups — Created 100+ mockups using AI and Photoshop, extending each book theme into mugs, t-shirts, tote bags, blankets, phone cases, and wall art across multi-volume lines including Whimsical Mushrooms, Zenderland Creatures & Forest, Mushroom Forest, and Kawaii Mushrooms.

AI Integration — Used Midjourney to ideate and accelerate illustration and mockup development, then refined outputs in Photoshop for print-ready quality.