Tasty Doughnut & Cafe — Brand & Packaging
Roxanne Kozak
Project Focus: Brand Strategy, Brand Identity, Logo Design, Packaging Design, Print Design, Brand Guidelines, Art Direction
3D rendered doughnut packaging design showing front, side, and open box with purple interior
This coffee and doughnut concept was created from the ground up with the goal of transforming a simple treat into a memorable brand experience. We developed a complete visual identity designed to capture the playful magic of candy sprinkles, childhood nostalgia, and the feeling of stepping into a whimsical world where creativity and indulgence come together.
From the logo and brand direction to the custom one-doughnut packaging, coffee sleeve, and supporting brand guidelines, every element was thoughtfully crafted to create a cohesive and recognizable experience.
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Posted Sep 23, 2026
A whimsical brand experience for a coffee and doughnut concept — logo, brand direction, custom one-doughnut packaging, coffee sleeve, and brand guidelines.
