Webflow Website, CRO & SEO for an AI Startup - Provenance
Ljubomir Bardžić
Provenance makes it easy to celebrate, honor, and memorialize life’s milestones. Over 100,000 couples, officiants, and guests have used their 5-star tools to write personalized and meaningful wedding ceremony scripts, vows, and toasts. Celebrity planner Mindy Weiss is an advisor, and Provenance has been featured in Vogue, The Wall Street Journal, Brides, and more.
Ljubomir is a one-of-a-kind designer and teammate, and I effusively recommend and advocate for him with the fullest confidence. Beyond his UI/UX design talent itself – which is spectacular, consistently generating high caliber work with speed – Ljubomir boasts a variety of attributes that make him stand out in the field. He has brilliant intuition, often displaying a deft understanding of complex user challenges and industry dynamics alike. He is a disciplined hard-worker, consistently turning around big and small assignments alike on time or early. He has a growth mindset and attitude, never balking from a task outside of his past expertise. We 100% intend to work with him again and know that anyone else who similarly counts Ljubomir on their team will feel as lucky as we do.
-Steven Greitzer, CEO @ Provenance.co
Summary
Mission
Provenance set out to build a company that reimagines the way people think about community, connection and meaning, starting with how they celebrate major life milestones. With the initial focus being on weddings, they were looking to come out of stealth and launch their MVP to the market, and they needed a marketing website to accompany it.
My Contributions
Aside from working on their app, which I documented in a separate case study on my profile, I designed their website and fully owned it's Webflow implementation and maintenance over the past 2 years and I continue to do so at the time of writing this.
Aside from updating and expanding the website, I performed Conversion Rate Optimization (CRO) and Search Enginge Optimization (SEO), both with very good results which are listed below.
Results
- 0 to 100,000+ users of their app
- 63.9% increase in purchase conversion rate
- 66% increase in signup conversion rate
- 966% increase in organic search traffic in 7 months
- Featured in Vogue, The Wall Street Journal, Brides, and more
Designs
You can also view Provenance's website
