"Ljubomir is a phenomenal product designer and an invaluable teammate, and I wholeheartedly recommend working with him. Beyond his exceptional product design skills, consistently producing high-quality work swiftly, Ljubomir often demonstrates a deep understanding of complex product and strategic challenges/goals. He is a great team player, collaborating with product, marketing, and engineering teams exceptionally well. Quite often Ljubomir would present clever solutions for existing user challenges as well as identify new possible improvements outside of the scope of the initial project, making his designs truly stand out. We are eager to collaborate with Ljubomir again and know that any team fortunate enough to have him will feel just as privileged as we do."

-Ivana (Iva) Nikolau, Head of Product Management @

Provenance.co

Summary

Mission

Provenance set out to build a company that reimagines the way people think about community, connection and meaning, starting with how they celebrate major life milestones. With the initial entry wedge being the weddings, they were looking to come out of stealth and launch their MVP to the market.

My contributions

As a Product designer I worked on the MVP of their first app, I designed multiple apps for them from 0 to 1, including several Generative AI tools, and I worked on multiple iterations of those apps over a two year period. The project also included conducting Conversion rate optimization, User research and collaborating with engineers and other designers on a design system.

Aside from product designed work, I also worked on the design of their website and fully owned it's implementation and maintenance in Webflow, which I documented in a

separate case study

Results

0 to 100 000+ users of the app

10x the user adoption of one of the tools

63.9% increase in purchase conversion rate

Featured in The Wall Street Journal, Vogue, The New York Times, and more.

Product Design

I spent most of my time on this project designing the wedding web app and tools within it. This process included all phases of design, from user research to wireframes, UI design, and prototypes. I have, to varying degrees, contributed to all Provenance tools available at the time of writing.

Weddings App User Flow

Weddings app consists of multiple AI powered tools that were released over time, so it's structure evolved over time. Below is the current user flow showing how the app is structured at the time of writing this.

Ceremony Builder

The

Ceremony Builder

Going Beyond Weddings

After successfully launching the wedding tools, next step included expanding to other important life milestones. For most people, the first major step after a wedding is the birth of their children and because of that it presented the most logical next step for the expansion of Provenance's offering.

Baby Letter Builder

First of the non-wedding tools to launch was

Baby Letter Builder