Global Market Research & Strategy for SaaS Expansion

Expanding globally in the SaaS space requires strategic foresight. This project highlights how I conducted a detailed market analysis and competitive strategy for Luware, focusing on product positioning, regulatory considerations, and growth opportunities in the enterprise software market. By leveraging PESTEL, SWOT, Porter’s Five Forces, and growth-share matrices, I provided actionable insights to enhance market entry and scalability.

In-depth market research using PESTEL and Porter’s Five Forces frameworks.

SWOT analysis of Luware’s strengths, weaknesses, opportunities, and threats.

Comprehensive competitor benchmarking with insights on positioning and differentiation.

Product research and growth-share matrix to align product strategy with market demands.

Recommendations for market entry, cross-border scalability, and regulatory compliance.

Discovery Session: Held a session with stakeholders to define goals and align on critical research objectives for SaaS expansion.

Market Research: Conducted PESTEL analysis to assess economic, political, social, technological, environmental, and legal factors affecting target markets.

Competitive Analysis: Performed competitor benchmarking, highlighting their strengths and weaknesses while identifying differentiation opportunities for Luware.

Product Positioning: Developed growth-share matrices for each product to categorize them as Stars, Question Marks, or Cash Cows, providing strategic investment recommendations.

Strategic Roadmap: Delivered a report with clear recommendations for market entry, regulatory compliance, and product strategy to support scalable growth.

Outcome: The research empowered Luware to strengthen its competitive positioning, prioritize investments in high-growth products, and align its market entry strategy with regional opportunities.