How do you align your product with market potential? This project showcases how I conducted a Total Addressable Market (TAM) analysis and developed a growth strategy for an EdTech startup. By identifying high-priority customer segments and actionable user acquisition channels, I provided a focused roadmap to guide their go-to-market efforts and early adoption.

TAM and market segmentation analysis tailored to the EdTech sector.

Growth strategy targeting high-value customer segments and early adopters.

Recommendations for scalable user acquisition channels and expansion opportunities.

Kickoff Meeting: Collaborated with the client to understand business goals, audience priorities, and product differentiation.

Market Research & Data Collection: Researched industry trends, competitor activities, and user demographics to uncover market potential.

TAM & Segmentation Analysis: Estimated the Total Addressable Market (TAM) and identified customer groups based on needs, behaviors, and demographics.

Strategy Development: Designed a growth strategy with actionable recommendations for user acquisition and scalability.

Final Delivery & Presentation: Delivered a detailed report summarizing TAM insights, strategic opportunities, and an actionable roadmap for early market success.

Outcome: The analysis enabled the EdTech startup to target high-value user segments effectively, aligning its product with market demands and achieving early adoption milestones.