Market Analysis & Growth Strategy for GoLingo App
Violeta Campos
How can a pre-launch app identify its best market opportunities? This project showcases how I conducted a high-level market analysis and developed a growth strategy for GoLingo, a B2C language learning app. By calculating the Total Addressable Market (TAM) and creating a user acquisition strategy, I provided actionable insights to guide their launch and early growth.
Deliverables:
TAM analysis and segmentation for the B2C language learning market.
Strategic recommendations for user acquisition channels and market scalability.
A concise report summarizing findings with visuals for clarity and engagement.
Process:
Kickoff Meeting:
Held a session to align on project scope, business goals, and target questions for analysis.
Market Research:
Conducted research on industry trends, competitor strategies, and user demographics to inform insights.
TAM Calculation:
Estimated the Total Addressable Market and identified key customer segments to prioritize for user acquisition.
Strategic Recommendations:
Developed actionable strategies for GoLingo’s market entry, including acquisition channels and growth projections.
Final Delivery:
Delivered a polished, visually engaging report with insights and recommendations, ready to guide GoLingo’s pre-launch strategy.
Outcome:
The analysis positioned GoLingo to confidently approach its launch, targeting high-value user segments and aligning growth strategies with market opportunities.
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Posted Dec 25, 2024
Conducted market analysis for a language learning app, identifying TAM, user segmentation, and growth opportunities for pre-launch planning.
