How can a pre-launch app identify its best market opportunities? This project showcases how I conducted a high-level market analysis and developed a growth strategy for GoLingo, a B2C language learning app. By calculating the Total Addressable Market (TAM) and creating a user acquisition strategy, I provided actionable insights to guide their launch and early growth.

TAM analysis and segmentation for the B2C language learning market.

Strategic recommendations for user acquisition channels and market scalability.

A concise report summarizing findings with visuals for clarity and engagement.

Kickoff Meeting: Held a session to align on project scope, business goals, and target questions for analysis.

Market Research: Conducted research on industry trends, competitor strategies, and user demographics to inform insights.

TAM Calculation: Estimated the Total Addressable Market and identified key customer segments to prioritize for user acquisition.

Strategic Recommendations: Developed actionable strategies for GoLingo’s market entry, including acquisition channels and growth projections.

Final Delivery: Delivered a polished, visually engaging report with insights and recommendations, ready to guide GoLingo’s pre-launch strategy.

Outcome: The analysis positioned GoLingo to confidently approach its launch, targeting high-value user segments and aligning growth strategies with market opportunities.