Talent Acquisition Campaign for a India Based Captive Center
Nexus Campaigns
Project overview
Our client, a multinational technology company, was expanding its backend development team in Bangalore, India. They aimed to hire 100 experienced backend developers within a 6-month period.
Our Approach
1. Employer Brand Enhancement
Created a "Life at India" showcase page
Developed a content series highlighting employee stories, tech culture, and innovation projects
2. Targeted Content Strategy
Produced 60 LinkedIn posts over 6 months, including:
Day-in-the-life videos of backend developers
Tech talk snippets from engineering leaders
Infographics on tech stack and development practices
Coding challenges and puzzles to engage the developer community
3. Employee Advocacy Program
Hosted LinkedIn training sessions for employees to optimize their profiles
4. Virtual Hiring Events
Organized a series of 6 LinkedIn Live events:
Created dedicated event pages and promotional campaigns for each event
Results
Attracted 400+ qualified applicants for backend developer positions
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Posted Sep 10, 2024
We created a campaign to meet immediate hiring needs of our client and also to establish a strong employer brand and talent pipeline for future growth.
