Lead Generation Campaign for FinTech Startup
Nexus Campaigns
Social Media Marketer
LinkedIn
LinkedIn Sales Navigator
Client Overview
Our client is a small-sized India based fintech startup offering an AI-powered personal finance management app. They were looking to expand their user base among young professionals aged 25-40.
Project Goals
Generate 200 qualified leads within a 3-month period
Increase LinkedIn follower count by 50%
Achieve a 15% conversion rate from leads to app sign-ups
Strategy and Execution
1. LinkedIn Profile and Content Optimization
Revamped our client's LinkedIn company page to highlight unique AI features
Created a content calendar focused on personal finance tips, AI in fintech, and user success stories
Developed 45 engaging posts (15 per month) including infographics, short videos, and carousel posts
2. Targeted Lead Generation Campaign
Identified ideal customer profiles: young professionals in finance, tech, and creative industries
Developed personalized connection request templates emphasizing pain points in personal finance
Sent 1,200 targeted connection requests (100 per week)
Implemented a 4-touch messaging sequence for engaged connections
3. LinkedIn Advertising
Created and managed 3 Sponsored Content campaigns
Results
Generated 250 qualified leads, exceeding the goal by 25%
Increased LinkedIn follower count by 55%, surpassing the 50% goal
