Event Promotion and Product Launch Campaign
Nexus Campaigns
Social Media Manager
Social Media Marketer
Social Media Strategist
Canva
LinkedIn
LinkedIn Sales Navigator
Client Overview
Our client was a mid-size tech consulting company specializing in digital transformation. They had launched a new AI-driven project management tool, and wanted to host a virtual conference to showcase their expertise.
What we did:
1. Pre-Event Buzz and Product Teaser Campaign
Developed a 6-week content plan leading up to the event and product launch
Created 30 LinkedIn posts including:
Behind-the-scenes glimpses of conference preparation
Teaser videos of ProjectPulse features
Speaker highlight reels
Industry trend infographics
2. LinkedIn Event Page and Promotion
Set up an optimized LinkedIn Event page for "Future of Work 2024"
Encouraged employees to share and invite their networks
Ran targeted LinkedIn Ads to promote event registration
3. Product Launch Strategy
Created a dedicated showcase page for ProjectPulse on LinkedIn
Developed a series of "How-To" video posts demonstrating key features
Launched a "ProductHunt-style" campaign on LinkedIn, encouraging upvotes and shares
Results
Attracted 1,350 attendees to the virtual conference
Generated 275 qualified leads within the first month
