"On the go " Brand identity for an Airport Cafe

On The Go is a fast-casual cafe located in the heart of a bustling airport. It serves travelers seeking quick, high-quality meals while in transit. The goal was to design a warm, inviting, and easily recognizable brand identity that caters to the fast-paced airport environment without compromising on approachability and quality.

The branding needed to reflect the core values of speed, efficiency, and comfort while creating a memorable experience for customers. From the logo to the packaging, every element was crafted to resonate with both leisure and business travelers.

The brand identity was built around five core values:

Efficiency: Highlighting the cafe’s ability to serve quality meals quickly, in line with the needs of busy travelers.

Warmth: Fostering a welcoming environment that makes customers feel at ease.

Quality: Reflecting the premium nature of the cafe’s offerings, ensuring trust and satisfaction.

Simplicity: A design that is clean and easy to recognize, even amidst the visual clutter of an airport.

Inclusivity: Aiming to appeal to a wide range of customers with diverse tastes and needs.

The visual identity draws inspiration from the dynamic energy of travel, blending vibrant colors with soft, rounded elements. The focus was on creating a design that feels fast yet calming.

Motion and Speed:

Warm and Vibrant Colors:

Minimalist Simplicity: