A community-focused brand that supports individuals who feel they don’t fit in or belong. The goal was to establish a strong identity and an engaging website that reflects the brand’s mission of offering inspiration, inclusivity, and emotional support.

Brand words: Empowering, inclusive, balanced, supportive, professional

Deliverables: Mood board, logo suite, color palette, typography system, website design

InMyOwnEnergy creates an inclusive space for individuals seeking a sense of belonging. The brand is built around the values of balance, community, empowerment, and empathy, offering a safe place for people to connect, find inspiration, and receive support.

The logo for InMyOwnEnergy was designed to convey a sense of inclusivity, balance, and empowerment.

Primary Logo: A bold and unique mark that captures the essence of the brand’s mission.

Secondary Logo Variations: Adapted for social media and other promotional materials.

The website was designed to be inviting and intuitive, with a layout structured to guide users seamlessly through key sections like the blog, resources, and community areas. The color palette enhanced the user experience by providing visual harmony.