A community-focused brand that supports individuals who feel they don’t fit in or belong. The goal was to establish a strong identity and an engaging website that reflects the brand’s mission of offering inspiration, inclusivity, and emotional support.

Brand words: Empowering, inclusive, balanced, supportive, professional

Deliverables: Mood board, logo suite, color palette, typography system, website design

InMyOwnEnergy creates an inclusive space for individuals seeking a sense of belonging. The brand is built around the values of balance, community, empowerment, and empathy, offering a safe place for people to connect, find inspiration, and receive support.

The primary challenge was balancing the need for warmth and professionalism in the brand’s visuals, while also working with limited typography options from the Chintzy font. We had to ensure that the typography remained effective and consistent across the website and various brand materials.

I created a brand identity that included a unique logo symbolizing empowerment and inclusivity. A cohesive color palette was applied to reflect calmness and balance, reinforcing the brand's welcoming nature. The Chintzy font was used selectively for headlines to make a bold statement, while Source Sans Pro and Merriweather were chosen for subheadings and body text to ensure readability and flexibility.

The logo for InMyOwnEnergy was designed to convey a sense of inclusivity, balance, and empowerment.

Primary Logo: A bold and unique mark that captures the essence of the brand’s mission.

Secondary Logo Variations: Adapted for social media and other promotional materials.

The website was designed to be inviting and intuitive, with a layout structured to guide users seamlessly through key sections like the blog, resources, and community areas. The color palette enhanced the user experience by providing visual harmony.