Maelina is an interior design studio focused on calm, elegant, and thoughtful spaces across residential and commercial projects. When the studio launched, it already had traction on Instagram—but no website. They needed a digital presence that could generate leads organically, showcase their style, and convert visitors without relying on social media.

Maelina had no website and no structured way to explain their services, process, or design philosophy. Most clients were discovering the studio through Instagram, but there was no central place to capture leads, showcase full projects, or communicate the studio’s approach in a refined, professional way.

Because people hired the studio primarily for its style—not testimonials or service lists—the website needed to feel immersive, emotional, and visually driven, while still being clear, fast, and conversion-oriented.

I worked as a Framer Designer & Developer, fully responsible for:

UX structure & storytelling flow

Visual design and layout

Copy refinement & content hierarchy

Framer development

CMS setup for projects and content

Responsiveness across devices

SEO foundations

Performance optimization

This was a full website built from scratch in 3 weeks.

Instead of leading with services, I designed the site around storytelling and visual immersion. The homepage focuses on mood, rhythm, and flow—using carefully selected imagery and showcase videos to immediately communicate Maelina’s aesthetic.

Key decisions:

A narrative-driven homepage that captivates before explaining

The project showcases that highlighting style over sales language

Clear but subtle CTAs to convert interest into inquiries

CMS-driven structure for long-term scalability

Framer for speed, performance, and client autonomy

SEO-ready architecture for organic growth

The goal was to make the website feel the same way Maelina’s interiors feel: calm, intentional, and confident.

After launch, the website became Maelina’s primary lead channel. Compared to relying solely on Instagram, the studio saw:

The client loved the result—and the increased demand for their work confirmed the website was doing its job.

This project shows my ability to translate a personal or studio style into a digital experience. I don’t just design websites that look good—I design websites that feel right for the brand and convert without being aggressive.

Ideal for: interior design studios, creative agencies, and style-driven brands that need a soft yet effective online presence.