BL Miami is a vacation rental business offering high-end apartments in Sunny Isles, Miami. They already had a Squarespace website, but it felt outdated, underperformed on mobile, and generated very few inquiries. They needed a modern, high-converting website that showcased their apartments clearly, built trust, and helped them generate bookings outside of third-party platforms.

The existing site lacked clarity, speed, and a structure designed for conversions. It didn’t reflect the quality of the apartments, was hard to edit, and wasn’t optimized for SEO or mobile users. The client wanted a website that:

felt familiar and intuitive, like Airbnb

showcased apartments visually and clearly

generated direct inquiries and bookings

supported bilingual content (English / Spanish by user IP)

scaled easily as new apartments were added

I worked as a Web Designer & Developer, handling:

UX structure and user flows

Visual design inspired by Airbnb-style patterns

Copy refinement and content hierarchy

Design system creation

Framer development

CMS setup for apartments

Mobile responsiveness

SEO foundations

Performance optimization

This was a full redesign and rebuild completed in 2 weeks.

The key decision was to lean into a familiar rental experience. Users already understand Airbnb’s UX, so I adapted those patterns to create a sense of trust and ease without copying it directly.

Key decisions:

card-based apartment listings for fast scanning

image-first layouts to highlight the spaces

clear CTAs focused on inquiries and availability

CMS-driven structure for easy apartment management

bilingual setup based on user IP

mobile-first optimization for travelers browsing on the go

Framer allowed fast iteration, excellent performance, and full autonomy for the client after launch.

After launch, the results were immediate:

The client was amazed by both the design and the business impact, and the website quickly became a core channel for direct bookings.

This project shows how I design websites that feel familiar, convert better, and reduce dependency on third-party platforms. By combining clarity, performance, and proven UX patterns, I help rental businesses take control of their bookings and grow sustainably.

Ideal for: vacation rental owners, real estate businesses, and hospitality brands looking to generate direct leads outside Airbnb.