Well is a home-healthcare service in Buenos Aires offering medical assistance, at-home treatments, and personalized care for individuals and healthcare companies. When they approached me, they were preparing to launch the business from zero and needed both a brand identity and a launch-ready Framer website that communicated trust, clarity, and professionalism.

Their challenge was simple but critical: they needed to appear credible from day one. In healthcare, trust determines whether someone reaches out—and the early brand and website had to reflect reliability, care, and professionalism. They had no brand, no voice, no website, and no messaging. Everything needed to be built from scratch and aligned with a market where clarity and seriousness matter.

They needed a visual identity, a clear and reassuring site structure, and strong copy that explained their value proposition to both individuals seeking care and companies outsourcing medical services.

I worked as Brand & Website Designer, handling the entire launch package:

Brand identity design (color system, typography, visual direction)

UX structure & hierarchy

Visual design & layout

Copywriting and messaging

Framer website development

Responsiveness

SEO foundations

This was a full strategic + execution project done in 3 weeks.

I focused first on defining a brand system that communicated safety, warmth, and professionalism—avoiding cliché “healthcare blue” aesthetics while staying within a trusted visual lane.

From there, I structured the landing page around clarity: direct messaging, easy-to-understand value propositions, and section-by-section reassurance for both B2B and B2C audiences.

Key decisions:

a conversion-first hero explaining the service in seconds

brand identity aligned with institutional healthcare expectations

a mobile-first layout for on-the-go users

clean SEO-friendly structure

minimal friction to contact or request services

The final result blends institutional credibility with simple, approachable communication.

The site helped Well immediately onboard clients, including three major healthcare firms, and gave all partners a brand they were proud to launch publicly. The clarity and positioning contributed directly to the strong early traction they achieved.

This project is a great example of how I help new businesses launch: by building both the brand and the website in one unified process. For companies entering trust-based industries like healthcare, my approach brings clarity, speed, and strong institutional presence without the need for long timelines.

Ideal for: healthcare services, institutional organizations, or any business that needs credibility and clarity from day one.