White Wood Appraisals is a New York–based appraisal studio providing professional valuation services for real estate transactions. When the client reached out, they had no website at all and relied mostly on limited, institutional channels. They needed a credible online presence to attract private clients and generate leads beyond government-related work.

Without a website, White Wood lacked visibility, credibility, and a way to consistently attract new appraisal clients. In a trust-driven industry like real estate appraisal, the absence of a clear, professional website was holding them back—especially when targeting lawyers, realtors, and private individuals involved in sales or mortgage processes.

The site needed to explain the service clearly, establish authority, rank well in search results, and convert visitors into inquiries.

I worked as Framer Designer & Developer, handling:

UX structure and page hierarchy

Visual design aligned with an institutional, trustworthy tone

Copy refinement and content structure

Framer development

CMS setup

Mobile responsiveness

SEO foundations

Performance optimization

This was a full website designed and built from scratch in 3 weeks.

I focused on clarity and conversion from the start. The structure was designed to immediately communicate what White Wood does, who it’s for, and how to get in touch—without unnecessary complexity.

Key decisions:

a conversion-oriented layout focused on service clarity

trust-building visual language suited for legal and real estate audiences

mobile-first design for quick access on the go

SEO-ready structure to support organic lead acquisition

Framer implementation for speed, performance, and future scalability

The goal was a website that feels professional, reliable, and easy to act on.

After launch, the client finally had a digital presence they were proud of and could confidently share. The website quickly began generating inbound leads and helped White Wood expand beyond their previous client channels.

This project shows how I help service-based businesses grow through clarity, strategy, and execution. By combining strong UX, clean visuals, and performance-focused development, I create websites that don’t just look credible—they actively support business growth.

Ideal for: professional service providers looking to generate leads through a clear, high-performing website.