Junk Teens is a local junk removal company with a story worth telling: two brothers, a borrowed truck, and a mission to create real jobs for teens while keeping usable items out of landfills. By the time we worked together, they had 25+ teens employed, 10,000+ customers served, and 80+ truckloads diverted from landfills. The homepage wasn't reflecting any of that.

The existing design was hurting conversions. Visitors couldn't quickly understand what the company did, who was behind it, or why it was worth trusting. The mission, which is genuinely the brand's strongest asset, was buried.

Before touching anything visual, I worked through the consultation to understand what the homepage actually needed to do: convert visitors into quote requests, while building the kind of trust that makes someone comfortable letting strangers into their home.

The hero became the priority. It needed to do three things immediately: communicate what Junk Teens does, establish human connection, and give visitors a clear path to get a quote. Every element in that section was a deliberate conversion decision, not a visual one.

From there, the design builds the trust case progressively. The mission and impact numbers give skeptical visitors a reason to care. The team presence makes the brand feel real and local. The story section reframes a junk removal company into something worth rooting for.

The result is a page that works as hard as the team it represents.

Delivered in one week. The client loved the direction and is using it as the foundation to migrate their site off their current platform entirely. For a homepage that wasn't converting, that's a meaningful shift in how they think about their web presence.