Arcangel is an all-in-one startup investment platform helping founders raise capital from pre-seed to pre-IPO. They needed a high-credibility marketing site that explained their product clearly, generated leads, and matched the fast pace of an early-stage, AI-powered startup. The build had to be fast, conversion-oriented, and scalable.

Arcangel came with funding and momentum—but without a strong brand or a clear way to communicate what their platform actually did. They needed a marketing site that:

clarified their value proposition

built visual credibility in a competitive market

supported their events and investor funnels

performed well across SEO, responsiveness, and mobile

could scale as they iterated and refined their product

They also needed updates to the product UI, meaning brand, website, and product visuals all had to be developed in parallel.

I worked as a Framer Web Designer & Developer, handling:

UI library & visual direction

Brand look & feel

UX decisions for explaining the product

Copy refinement & content structure

Framer development

Mobile responsiveness

SEO foundations

Graphics & product visuals

This was a full design & build completed in 2 weeks.

I built a clean, conversion-oriented layout inspired by YC-level communication standards: simple structure, fast clarity, and strong hierarchy. Key decisions included:

a frictionless hero message

modular sections that could scale with new features

CMS-ready events section

mobile-first design

SEO structure for early traffic acquisition

Framer was the perfect choice: fast iteration, smooth animations, high performance, and easy future editing for the team.

The site helped Arcangel validate and test their business direction quickly—so much so that they later pivoted the product and redesigned everything. Even after the pivot, this project generated referrals and strong feedback from the founders.

This was built without a finished product—only a vision. I created the brand direction, product visuals, and the entire marketing site simultaneously, proving that clarity and execution don’t need long timelines.

Ideal for: startups raising capital, YC-type teams, and early-stage founders who need to launch fast and look credible from day one.