We started with analysis: competitor research and a Customer Journey Map covering every step from app launch to the pre-game lobby, including users' goals, touchpoints, pain points and possible improvements. Based on these insights, we built a clear user flow: start, onboarding, registration, game creation, playing the game, marketplace and the final results. We then created a lo-fi prototype to validate the structure, collected a moodboard to define the visual concept, and moved into UI design and testing.