AIV | Image and video generator app

At AIV, I spearheaded the creation of an application that was a significant undertaking. This project involved designing over 300 screens and conducting three rounds of usability testing. It was a collaborative journey that required working closely with developers and stakeholders. Our primary goal was to create an application that was not only user-friendly but also excelled in conversion.

This application is more than just a tool - it’s a creative platform. It serves as an image and video generator with editing features, designed to cater to a diverse range of creatives. Despite its complexity, the application remains accessible, enabling users to craft their unique creations.

In the course of this project, I held the pivotal role of the principal designer. My responsibilities extended to creating high-quality images for the Play Store listing. To ensure the effectiveness and appeal of these images, I undertook a comprehensive analysis of prevailing trends and successful visuals in the app store. This rigorous analysis informed my design process, enabling me to craft compelling images that significantly enhanced the application’s visibility and appeal on the Play Store.

This project stands as a testament to my problem-solving skills and my commitment to delivering solutions that meet and exceed expectations. It’s not just about creating an application - it’s about empowering creatives and bringing their unique visions to life. The result was a set of superior-quality images that not only elevated the application’s presence but also contributed significantly to its overall success. This is exactly what we achieved at AIV.