Beloy is a European insurtech platform that enables global brands like Uber, Mastercard, and Porsche to embed insurance directly into their digital ecosystems. Evolved from Indeez, the Paris and London-based company is backed by Elaia Partners and Mosaic Ventures, with over 1 million users covered globally. Beloy sits at the intersection of insurance and technology—transforming risk into revenue for brands across Mobility, Lifestyle, and Future of Work verticals. New website : Beloy.com

Beloy faced critical brand barriers limiting its growth:

Unclear positioning — prospects couldn't grasp what Beloy does or how it differs from traditional insurtech

Outdated identity — the legacy brand felt insurance-heavy, not tech-forward

Weak differentiation — messaging failed to communicate its unique value as a growth partner

Fragmented experience — inconsistent communication across sales, marketing, and product touchpoints

The core issue: Beloy needed to reposition from a solutions provider to a category-defining platform that turns risk into revenue.

🚀 +200% increase in inbound leads post-launch

⏱️ 3× longer session duration on key website pages

🎯 Improved conversion rates and shorter sales cycles

🏢 Stronger enterprise credibility in C-suite and investor conversations

📈 Enhanced internal alignment across product, sales, and marketing teams

⭐ Better talent attraction with reduced time-to-hire for senior roles

Brand strategy & narrative framework

Logo redesign

Comprehensive brand guidelines

Tone of voice documentation

Announcement video

Marketing & sales enablement assets