Malt, the leading freelance marketplace, collaborated with Sanitas to introduce a tailored health insurance solution specifically for freelancers seeking flexible, cost-effective coverage. The partnership aimed to build a landing page optimized to drive high engagement and conversion rates by clearly communicating benefits and simplifying the initial sign-up experience—ensuring alignment with the freelancer lifestyle.

Freelancers often have limited time and resources, leading to frustration when navigating complex insurance options. Lengthy forms, unclear benefit descriptions, and slow response times frequently discourage sign-ups. Malt and Sanitas recognized the critical need for a landing page specifically designed to simplify insurance information, rapidly communicate value, and facilitate swift, frictionless initial sign-ups.

The dedicated Malt–Sanitas landing page successfully communicated comprehensive health coverage and significantly simplified the initial sign-up process, resulting in immediate and measurable engagement.

Key Early Success Metrics:

📈 33% Conversion Rate: Within just three weeks, nearly one in three visitors who engaged with the landing page completed the initial sign-up.

⏱ 87% Under Five Minutes: Most freelancers completed the initial form in less than five minutes, underscoring the effectiveness of the simplified user journey.