Bibble Brand Identity

Bibble is a passion project based on an Instagram account that had compiled a brief weekly for designers to join.

The brief for Bibble was to develop a visually engaging user-friendly design for their brand identity and packaging that communicates the brand's dedication to quality, comfort and style in baby essentials.

The target audience was parents and caregivers that were looking for practical, high-quality and stylish bibs that make mealtime cleaner and more enjoyable for their babies.

The tone & style was soft, warm and approachable with a focus on gentle, pastel colours that convey comfort and care. The design needed to evoke a sense of trustworthiness and joy, appealing to parents who prioritise functionality and aesthetics.

Logo: A soft, playful wordmark that conveys a friendly child-centred approach.

Colour Palette: Muted, pastel tones that create a gentle, soothing aesthetic.

Illustrations: Simple, charming illustrations that capture the brand's playful side, such as food, baby animals, or minimalistic patterns.

In the newly Bibble brand I incorporated minimal, charming scallop shapes in the illustrations, each with a small cut-out at the top to symbolise the shape and functionality of a bib. The soft, rounded scallops mimic the look of fabric edges and subtly conveys the brand's focus on gentleness and protection.

A connected, friendly script was used for the logo, with a smooth flow that reflects warmth and approachability. The text is also slightly curved, again mirroring the shape of a bib draped around a baby's neck, adding an extra layer of symbolism to the brand.