Poppin' Good Brand Identity

Poppin' Good is a passion project based on an Instagram account that had compiled a brief weekly for designers to join.

Poppin' Good is a popcorn brand, that started out sourcing premium kernels from local farms to perfecting a recipe that is both crunch and light. It was born from a simple passion for creating the perfect popcorn. Today, Poppin' Good continues to share its love of popcorn with homes everywhere, delivering the same deliciousness that started it all.

I created a new Poppin' Good logo to reflect the brand's lively and dynamic personality. The brand features a mascot with lots of personality and character, all captured in its poses that becomes the centrepiece. More illustrations have been used for the pattern of the brand identity including stars, popcorn boxes, and the Poppin' Good mascot in different poses. The choice of these illustrations perfectly capture the brand's lighthearted and joyful energy.

The colour scheme chosen was purposefully soft and cheerful, a way to represent the fun and energetic nature of the brand. The soft red was used as the background of the brand design, with the soft blue and pale yellow used interchangeably for the brand name. These colours together help to convey a sense of liveliness and pop, that aim to draw attention on shelves or on the street.