Clay-On! Brand Identity

Client/Brand: Clay-On! is a passion project based on an Instagram account that had compiled a brief weekly for designers to join.

Project Type: Brand Identity, Graphic Design

Clay-On! emphasises the power of sensory play to inspire creativity and nurture children's brand development. Offering non-toxic, safe clay, the brand transforms learning into an engaging and interactive experience that stimulates kids' senses and nurtures their imagination. Every product is thoughtfully designed to promote creativity in a secure and stimulating environment, helping children gain confidence and enhance their fine motor skills.

I wanted to ensure the new Clay-On! brand featured playful, abstract illustrations of shapes, with the colour palette to be vibrant, yet soothing and designed specifically to support accessibility for the sensory play audience. I researched colours that would be suitable and any colours to avoid.

I also explored examples of sensory play that could help emphasise the logo and the use of inspiring creativity.

For the Clay-On! design that was created including circles and pill-shaped forms that mirror the soft, mouldable quality of clay. The rounded, simple shapes in various colours aim to give a lively, dynamic feel, encouraging creativity and a sense of exploration.

The Clay-On! colour palette was chosen with the main colours of a soft green, a warm yellow, a cheerful orange and a gentle pink were chosen for their friendly, approachable tones that stimulate engagement without being overwhelming.

I wanted to ensure the friendly, welcoming vibe was carried through to the typography, where a connected, approachable script typeface, is used for the logo. The font's smooth, flowing lines creates an inviting atmosphere that reflect's the brand's nurturing approach to sensory play.

Together, the joyful shapes and friendly typography establish a cohesive, child-friendly identity that makes Clay-On! both fun and approachable for young learners and their parents alike.