The Birthday Club Brand Identity

The Birthday Club is a passion project based on a brief that I created to help build my portfolio and skills.

Business Name: The Birthday Club Industry: Events & Entertainment Services Offered:

Themed children's birthday parties

Party planning and coordination

Venue decoration

Entertainment

Custom cakes, party favours, and games

Business Model: We create magical, stress-free, and memorable birthday experiences for children aged 1-12, offering bespoke party packages that cater to different budgets and themes.

Develop a cohesive brand identity that appeals to both children and their parents.

Establish a visual identity that stands out in the competitive children's entertainment market.

Build trust and recognition as a fun, reliable, and imaginative party planning company.

The design centres around a confetti-inspired illustration, a visual language that celebrates fun, excitement and the spirit of a birthday.

The colour palette combines bright blues, oranges, and yellows, chosen to strike a balance between trustworthy and professional (blue) and playful, vibrant energy (orange and yellow). Together, these hues create a dynamic and approachable brand presence that feels festive yet reliable.

The result is a bold and engaging identity that brings parties to life before they even begin, while setting The Birthday Club apart as a memorable, fun-loving planner for special occasions.