We ran the full go-to-market launch for Iftin Global's landmark policy brief, "Somalia's Children Cannot Wait for Peace." The goal wasn't awareness for its own sake. It was to put a 44-page, nine-year body of evidence in front of the governments, donors, and implementing organizations who could act on it.

The challenge Iftin Global had the data and the credibility. What they didn't have was a launch. A policy brief that sits on a server changes nothing. We built a five-week campaign to carry it into the right inboxes, feeds, and boardrooms.

Campaign strategy and narrative arc: a five-week story, from teaser to launch to the direct policy argument

A four-email sequence, each a different entry point into the same case, every one ending in a single CTA

A conversion landing page built to serve both the 30-second skimmer and the 20-minute reader

Organic social media across LinkedIn, Instagram, and Facebook, managed throughout the campaign window

A LinkedIn ad campaign targeting humanitarian professionals, funders, and policymakers

Tracking and attribution across every channel, all pointing to one destination

LinkedIn campaign CTR: 2.5% to 3.7%

LinkedIn platform average: 0.4% to 0.6%

4 to 6 times above the platform benchmark

The content reached the right people. The ones who care about this issue clicked without hesitation.

Why it worked Every email and every post was anchored in evidence from the brief itself. The numbers did the persuasion. One message, one audience, one action, repeated with discipline across five weeks. This is how we run a launch: not a single announcement, but a sequence that builds.