SOFY CLUB is a period tracking and menstrual health app for women in India, built by Unicharm India, the brand behind SOFY. It gives one-tap period, PMS, and fertile-day predictions, an aesthetic calendar tracker, mood and symptom logging, and personalized product recommendations tied to a user's cycle. At 7 Seers, we run and manage the app end to end.

This is not a concept. It is a live product in real hands. On Google Play it holds a 4.3 star rating from over 1,600 reviews, with 500,000 plus downloads across Android and iOS.

Running a live app is not one job, it is the whole surface. We own releases and version updates, bug fixes, performance and stability, and the in-app content and campaigns that keep the app feeling current. One accountable team holds all of it.

Speed matters more here than in most apps. A period app is opened at a specific moment, every month, by the same person. If a prediction is off, a screen lags, or an update stalls, a real user feels it mid-cycle. So we built our work around a tight, repeatable loop, from request to build to quality check to live, so updates ship quickly, not eventually.

The core flow stays frictionless. Predictions, calendar, and symptom logging are the heart of the app, and we keep that path clean so tracking takes one tap and never gets in the user's way. At the same time, recommendations, seasonal content, and Sofy Club offers stay fresh, so what a user sees this month reflects where SOFY is this month.

Because it is a health app for women, trust is everything. We keep the app stable and fast across devices and safeguard the sensitive data it holds. SOFY CLUB protects user data with end-to-end encryption, and keeping that protection intact is part of the work we do every cycle.

A live app is never finished. We make sure SOFY CLUB never feels that way.

Client: Unicharm India Pvt Ltd Role: End-to-end app management, 7 Seers Platforms: Android and iOS Skills: Mobile app development, app maintenance, release management, product operations Deliverables: Ongoing releases and version updates, bug fixes, performance and stability, in-app content and campaigns, data protection