Headland Marketing - Brand Identity

Alex  Benn

Alex Benn

The Brief

To rebrand Headland Marketing taking it from an agency format to a solo fractional CMO and consultant at the top of his game.

Strategic Foundations

Fractional = Flexible, Affordable, Experienced
Not an agency, not a coach but a strategic partner who leads and activates change

Conceptual foundations

Focusing on “the gap”  the distance between where a business is now and where it could be with the right marketing leadership.
Using a “now and next” storytelling approach helps us connect directly with the challenges businesses are facing today, while clearly showing the outcomes we can achieve together.
Visually taking inspiration from the early days of the internet and e-commerce. We lean into nostalgia in a contemporary and sophisticated manner to play up Headland Marketings depth of knowledge.
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Posted Dec 10, 2025

Rebranded Headland Marketing to a leading fractional CMO consultancy.