Bricks & Brews Cafe - Brand Identity
Alex Benn
Bricks & Brews Cafe - Brand Identity
Create a clear but not overly childish brand for the new Lego cafe Bricks & Brews. Avoiding elements that infringe on Legos IP such as the logo and character/figure. The aim is to differentiate Bricks & Brews from the competition, whilst still appealing to a wide Lego loving target audience.
Conceptual foundations
Acknowledge the colours: Using a colour that sits directly between the famous Lego red and yellow
Mono spaced grid: Nodding to the Lego construction grid with mono spaced elements
Scandi aesthetic: Leaning into the warmth and design scene of Legos homeland
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Posted Dec 10, 2025
Developed a distinctive Lego inspired brand identity for Bricks & Brews Cafe.
