Bricks & Brews Cafe - Brand Identity

Create a clear but not overly childish brand for the new Lego cafe Bricks & Brews. Avoiding elements that infringe on Legos IP such as the logo and character/figure. The aim is to differentiate Bricks & Brews from the competition, whilst still appealing to a wide Lego loving target audience.

Acknowledge the colours: Using a colour that sits directly between the famous Lego red and yellow

Mono spaced grid: Nodding to the Lego construction grid with mono spaced elements

Scandi aesthetic: Leaning into the warmth and design scene of Legos homeland