Create a brand identity for the Ballroom, Latin and Classical Noo Dance Studio that has the ethos of “everybody can dance”. It’s about seeing the dancer not the dance.

Taking inspiration from the steps and movements within classic Ballroom & Latin dances to create a sense of joy in movement.

Concept - Logotype

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The logo uses condensed uppercase type for “N”, “S” bold and upright, representing the strength, structure, and clarity we offer in our teaching and environment.

The lowercase “d” is rendered in a loose, hand-drawn line, fluid and open. This contrast is intentional: It denotes movement and spontaneity, just like dance.

Its playfulness and softness signal accessibility, making it clear this isn’t a rigid or elitist space.

The lowercase form feels human and warm, inviting everyone in, from shy beginners to seasoned dancers.

The flowing form breaks the grid, reinforcing that dance is about expression, not just discipline.

The full stop provides a bold, confident punctuation, echoing the deliberate, dramatic pauses and finishes found in many ballroom and Latin dances.

NdS offers inclusive, joy-led dance classes led by a former competitive Ballroom, Latin, and Classical dancer. Whether you’re brand new or returning after time away, our studio is built on the belief that everyone can dance. It’s a space to move with confidence, connect with others, and discover the empowering joy of dance - no pressure, just possibility.

Brand Line

Led by former competitive B,L&C dancer Nicki Spraggon, NdS offers inclusive, joy led classes that build confidence, connection, and a pure love of movement.