Elsa Toussaint
Here’s a mix of personal and commissioned food branding projects from 2023 and 2024. ♡
Craveful - an elegant branding and packaging design for a cookie brand
Craveful is a healthier cookie brand. They believe in snacks that are both delicious and wholesome.
The art direction idea was to create a story of coming home after a long day and indulging in your guilty pleasure – opening a box of cookies just like you would open a fine bottle of wine.
Ginger Ginger - A unsual sushi bar with a cute mascott
Ginger Ginger is not your typical sushi bar; it's a unique brand with a fresh approach. They've taken the traditional sushi concept and added a playful twist, inspired by a cat's longing for sushi it can't reach.
Ginger Ginger is all about offering something different and exciting, creating a warm and welcoming space where friends can gather, enjoy great food, and make lasting memories together.
Yumyum, a ramen food truck with a retro cartoon mood
Meet Yum Yum – a food truck serving ramen and delicious Japanese beers. The idea behind Yum Yum is to attract a new customer base by taking a bold counter approach to traditional Japanese food businesses. The design is intentionally non-traditional, featuring a fun, funky retro character inspired by things like Cuphead to stand out and appeal to a fresh audience.
Mu!, a simple but colorful branding for a vegan icecream
Mu! is a dairy-free ice cream brand that challenges the dull perception of vegan food. With a vibrant and playful brand identity, we created a sweet and colorful design to appeal to all customers, regardless of their dietary preferences.
Funky bā, a 70's themed branding for a thai restaurant in paris
A Thai restaurant in Paris serving upgraded street food dishes crafted by a Thai kitchen crew, using only fresh ingredients.
They were looking for 70s-inspired branding to differentiate themselves from their competitors.
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