The Good Coffee - Branding by Elsa Toussaint

The Good Coffee - Branding

Elsa Toussaint

$1,600+ earned

Completed work

Review

Brand Designer

Illustrator

Adobe Illustrator

#Coffee

TIME Summer 2024

PROJECT The Good Coffee is a curated marketplace where roasters can directly sell their specialty coffees

ABOUT The Good Coffee is on a mission to make specialty coffee more mainstream. We're doing this by making it easier for customers to access great coffee and helping roasters get noticed. We take care of some of the marketing and communication around "Specialty Coffee" to spread the word and build awareness.

ART DIRECTION The global goal of the branding was to find a balance between the coffee shop aesthetic and the tech platform product aesthetic.

We wanted to maintain a coffee hipster vibe while conveying values of transparency, sustainability, and approachability. That’s why we designed stickers featuring both coffee and computer elements.

The sticker effects break away from traditional coffee imagery, emphasizing modernity and creating an inclusive, universally welcoming vibe.

The use of big, round fonts enhances the brand’s friendliness and approachability.

They needed an illustration to explain how to make coffee with the options available.

THE CHRISTMAS COLLECTION.

For Christmas, we decided to design stickers and create an advent calendar, offering people the chance to discover a new coffee every day.

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What the client had to say

Elsa took the time to understand my needs, the business goals and challenge as well as the personas, and so on. It result in an amazing branding that I can't wait to showcase to the world! 🤩 10/10 would recommend and work with her again.