The Good Coffee - Branding
Elsa Toussaint
$1.6K+ earned
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What the client had to say
Elsa took the time to understand my needs, the business goals and challenge as well as the personas, and so on. It result in an amazing branding that I can't wait to showcase to the world! 🤩 10/10 would recommend and work with her again.
Yannick Vandenthoren, The Good Coffee
Jul 22, 2024, Client
Posted Feb 21, 2025
The Good Coffee is on a mission to make specialty coffee mainstream. Discover ethically sourced beans from top micro-roasteries in one place.
Likes
12
Views
132
Earned
$1.6K+
Timeline
Jun 1, 2024 - Jul 22, 2024
Clients
The Good Coffee
TIME
Summer 2024
PROJECT
The Good Coffee is a curated marketplace where roasters can directly sell their specialty coffees
ABOUT
The Good Coffee is on a mission to make specialty coffee more mainstream. We're doing this by making it easier for customers to access great coffee and helping roasters get noticed. We take care of some of the marketing and communication around "Specialty Coffee" to spread the word and build awareness.
ART DIRECTION
The global goal of the branding was to find a balance between the coffee shop aesthetic and the tech platform product aesthetic.
We wanted to maintain a coffee hipster vibe while conveying values of transparency, sustainability, and approachability. That’s why we designed stickers featuring both coffee and computer elements.
The sticker effects break away from traditional coffee imagery, emphasizing modernity and creating an inclusive, universally welcoming vibe.Â
The use of big, round fonts enhances the brand’s friendliness and approachability.​​​​​​​​​​​​​​
They needed an illustration to explain how to make coffee with the options available.
THE CHRISTMASÂ COLLECTION.
For Christmas, we decided to design stickers and create an advent calendar, offering people the chance to discover a new coffee every day.
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