Yamana Matcha Branding and Packaging Design

Yamana Matcha is an ethical and authentic brand offering premium, organic, and sustainable matcha, while celebrating Japanese culture through environmentally friendly products. Its mission is to make high-quality matcha accessible in Belgium and to educate people about the diversity of matcha flavors, influenced by the cultivar, region, production method, and harvest season.


Project: Democratize authentic matcha in Europe, offering a healthy, eco-friendly product respectful of Japanese tradition. Challenges: Matcha is currently very trendy, which makes it easy for brands to blend into a generic Instagram aesthetic. 

For this project, we focused on speaking to people who genuinely love matcha and are seeking a more authentic, meaningful experience Solution: An art direction that preserves the brand’s Japanese roots while creating a soothing universe that reflects values of sustainability, health, and authenticity.

The final logo uses a sans-serif typeface with rounded, geometric forms, conveying visual harmony while emphasizing accessibility. The lowercase “a” has been rounded, a subtle detail that softens the overall tone of the identity while maintaining a structured graphic foundation.

The background was handmade by mixing matcha powder with water and using a chasen (traditional matcha whisk) to paint spontaneous, organic shapes. The textures were then scanned and digitized to bring an authentic, handcrafted touch to the design.

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