Bon Dimanche, cozy brunch spot

Bon Dimanche is a cozy brunch spot in Paris built around one simple idea: good coffee, good food, and good company. 

No pretension, just the everyday pleasure of sharing a moment. Come to slow down, enjoy a croissant, and experience the kind of brunch that doesn't take itself too seriously.

Project: Bring a warm, unpretentious coffee shop experience, built around the everyday ritual of sharing good coffee and a meal with the people you love.


Challenges: The brunch scene is saturated, making it easy for new spots to blend into a generic, overly polished aesthetic. The real challenge was standing out, with a retro mood and cute character design keeping things simple and accessible without feeling bland.


Solution: The retro character makes things friendly and highlights the main food and drinks at the coffee place. Just like before, it stays easy and simple. The idea was to keep things straightforward but also memorable. The characters are inspired by simple ingredients such as coffee, bread, and croissants.

The font was chosen for its retro character while remaining clean and minimal. It creates a natural bridge between the hand-drawn, retro-inspired illustrations and the brand's core values: simple, affordable, and accessible. 
Bold without being loud, it communicates confidence without pretension. The lowercase "i" adds a touch of friendliness and originality, making the logo instantly more memorable without overcomplicating it.

The font was chosen for its retro character while remaining clean and minimal. It creates a natural bridge between the hand-drawn, retro-inspired illustrations and the brand's core values: simple, affordable, and accessible. 
Bold without being loud, it communicates confidence without pretension. 
The lowercase "i" adds a touch of friendliness and originality, making the logo instantly more memorable without overcomplicating it.

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