Gimmy Vitamins Brand Identity

Gimmy Vitamins is a pharmacist-developed gummy brand that combines proven efficacy with an enjoyable format for your daily routine

Project: Developing the brand identity for Gimmy Vitamins, a pharmacist-developed gummies brand that feels trustworthy and approachable 
 Challenges: The supplement market is crowded, and most brands lean either too clinical or too playful. Gimmy needed an identity that communicates proven efficacy and pharmacist credibility, while staying family-friendly.

 Solution: An art direction rooted in modern health and science, blending a premium scientific aesthetic with clean minimalism and a warm, family-oriented feel. The brand balances sophistication and accessibility, making science feel both trustworthy and approachable.

The previous branding was built around a logo that appeared in several versions, with no guidelines or clear system beyond it. The interface felt cold and generic, and the brand’s personality didn’t come through. The goal was to:

Refine the logo into one consistent wordmark

Build a full brand system: colours, typography, photography and graphic elements

Warm up the UI so it feels more human and trustworthy

Keep familiar reference points, so loyal customers still recognise the brand

Logo choice: We kept the bold wordmark with its signature closed "MM", but refined it into a more balanced version with a subtle nod to chemistry. "Vitamins" now sits in a small rounded tag, and the logo works as a flexible system across formats.

Colors: Warm terracotta and light green are the primary colors, keeping the brand cohesive and recognisable. Neutrals like brown and onyx keep the system versatile.

Typography: Gibson brings character to headlines, while PP Neue Montreal keeps the text clean and easy to read. Together they form an effective system that fits the logo and keeps everything cohesive across formats.