Creative Direction for Social Media

Objective:

To create a personal brand that embodies female empowerment in the marketing industry, avoiding common stereotypes and emphasizing strength and leadership.

Brand Elements:

Name: Natalia Osorio Quintero

Logo Design:

Two versions of the logo were created, each featuring a combination of abstract shapes forming the initials "N," "O," and "Q."

The vertical version uses stacked shapes, while the horizontal version arranges them in a line, both maintaining a sleek and professional aesthetic.

Color Scheme:

Dominant colors are black, white, and a strong coral red, symbolizing confidence and vitality.

These colors ensure high visibility and a modern, energetic feel.

Design Rationale:

Empowerment Through Design:

The brand aims to reflect the power of women in marketing through clean, bold design elements.

Quotes from influential women leaders like Ruth Bader Ginsburg and Sheryl Sandberg are used to highlight themes of leadership and empowerment.

Imagery of successful women and statistics about Latina women-owned businesses reinforce the message of strength and growth.

Avoiding Stereotypes:

The brand avoids typical feminine clichés by focusing on professional and authoritative visual elements. The design uses simple, geometric shapes to convey clarity and purpose without relying on floral or overly ornate details.

Versatility and Consistency:

The logo and color scheme are applied consistently across various media, including mugs, social media posts, and professional presentations.

This consistency ensures that the brand identity is easily recognizable and reinforces the message of empowerment in every context.

Conclusion:

The personal brand for Natalia Osorio Quintero successfully represents the power and influence of women in the marketing field. By using strong, modern design elements and a consistent application of the brand across different platforms, we created a professional and empowering identity that stands out without relying on stereotypes. This project exemplifies how thoughtful design can effectively communicate a message of empowerment and leadership.