SOCIAL MARKETING BRAND
Maria Paula Laguna
Logo Design:
The logo for the "Give me 5" campaign incorporates both text and imagery to convey a sense of support, community, and empowerment.
Hand Graphic:
A stylized hand is prominently featured, symbolizing a "high five," which universally represents support, encouragement, and celebration.
Text Elements:
The phrase "Give me" is written in a sleek, cursive font, adding a personal and approachable feel to the logo.
The number "5" is integrated into the design, written in a modern and bold font to stand out.
Color Scheme:
The number "5" transitions from blue to green, symbolizing growth, harmony, and trust.
The rest of the text and the hand graphic are kept in black, ensuring clarity and high contrast.
Design Rationale:
Empowerment Through Design:
Symbol of Support:
The hand graphic in the logo acts as a symbol of support and solidarity, essential elements in any empowerment campaign.
Positive Interaction:
The "high five" is an inherently positive and uplifting gesture, aligning with the campaign's goal to foster a sense of community and mutual encouragement.
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Posted May 30, 2024
This Logo design approach ensures that the brand is both professional and approachable, making it effective in promoting a sense of community and empowerment.
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