IN EVERYONE'S MOUTH

Challenge:

Communicate an innovation center in one of the most important cities in Colombia, positioning it as disruptive and creative.

People nowadays prefer brands that can guarantee memorable moments and experiences.

How to communicate something abstract like innovation in a disruptive and clear way?

The challenge transforms into:

Making our presence visible 24/7.

Implementing strategies that lead us to position ourselves with the public.

Implementing strategies that align the stakeholders with the campaign

Big Idea: Use Chupa Chups-type palettes to paint tongues and say that with Ruta N, innovation is on everyone's mouths.

This campaign generated a lot of buzz