Market Research for an agency
Maria Paula Laguna
How Latino Youth (12-22) in the United States Think About Language
Key Findings:
Multiracial Identity: More than 57% of Latino youth identify as multiracial, a significantly higher figure compared to their non-Hispanic counterparts and other Hispanics.
Bilingualism: 67% are bilingual and can easily navigate different cultures.
Language Preference: 59% prefer to use English in all situations, while 34% have no preference between English and Spanish.
Challenge
The main challenge was to demonstrate to current and prospective clients that CPC is now CPC - GLOCAL AGENCY, a regional agency with a presence in the USA and Colombia, capable of strengthening their services and products.
Objective:
Generate trust among current clients and attract brands targeting the Hispanic market, conveying the message that CPC is an expert in this niche.
Social Media Strategy
To effectively and lightly communicate these findings on social media, CPC followed these steps:
Creation of Attractive Visual Content:
Infographics highlighting the most relevant data.
Short, dynamic videos with testimonials from Latino youth.
Interactive graphics allowing users to see the diversity and bilingualism of Latino youth.
Campaign with the Hashtag #CPCLatinPower:
Used the hashtag to unify all posts and create a strong, recognizable campaign identity.
Shared personal stories and experiences of Latino youth to humanize the data and create an emotional connection with the audience.
Collaborations with Influencers:
Worked with Latino influencers who resonated with the audience to expand reach and credibility.
These influencers shared CPC's content and added their perspectives, making the campaign more authentic and relevant.
Results
Lead Increase
First 2 Months: Leads increased by 32%.
After 6 Months: The increase was 47%.
Overall Impact
Trust Generation: Current clients showed greater trust in CPC's services, appreciating the strength of their research and regional presence.
New Brands: Attracted several brands interested in the Hispanic market, thanks to the clear demonstration of their knowledge and expertise.
Emotional Connection: The campaign succeeded in creating an emotional connection with the audience, highlighting the diversity and cultural richness of Latino youth.
"Latin power connects us. In this city, we all have diverse origins with roots in different countries, which makes us unique and unites us."
This approach not only reinforced CPC's identity as experts in the Hispanic market but also celebrated the diversity and cultural connection that defines them as CPC - GLOCAL AGENCY.
Conclusion
Through a well-structured social media strategy supported by detailed market research, CPC significantly increased leads and consolidated their presence as an expert agency in the Hispanic market.
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Posted May 30, 2024
Market research and implementation of insights Lead Increase First 2 Months: Leads increased by 32%. After 6 Months: The increase was 47%.
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