CONTENT CREATION - LOVING YOU IS TAKING CARE OF YOU
Maria Paula Laguna
Email Marketer
Marketing Strategist
Copywriter
MailChimp
Silk
Tinder
LOVING YOU IS TAKING CARE OF YOU
How to create a SILK September campaign with the goal of doing something different and disruptive during the season of love and friendship, generating consumer recall?
Trend: "Self(ish) Love
"The partner leaves, the phone turns off, but you remain present"
People are increasingly relying less on external company and more on themselves, even when in a relationship. SILK is a brand known for providing self-care to individuals who choose to buy their plant-based beverages.
