CONTENT CREATION - LOVING YOU IS TAKING CARE OF YOU
Maria Paula Laguna
LOVING YOU IS TAKING CARE OF YOU
How to create a SILK September campaign with the goal of doing something different and disruptive during the season of love and friendship, generating consumer recall?
Trend: "Self(ish) Love
"The partner leaves, the phone turns off, but you remain present"
People are increasingly relying less on external company and more on themselves, even when in a relationship. SILK is a brand known for providing self-care to individuals who choose to buy their plant-based beverages.
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Posted May 15, 2024
"Celebrate this month with the true love of your life. At Silk in September, we say: Long live self-love! #LovingYourselfIsTakingCareOfYoursel
