Automotive Manufacturing Google Ads Campaign for Coats Company

Brief Coats Company, a wholesale automotive manufacturing firm, aimed to expand its market reach and generate high-quality B2B leads through digital advertising.

Objective Drive intent-based traffic to the website, increase phone call inquiries from potential buyers, and improve overall lead conversion rates.

Designed and launched targeted Google Search Ads to capture users searching for wholesale car manufacturing and auto supply solutions

Created high-converting ad copy and extensions tailored to B2B audiences

Set up call tracking and lead form conversions to measure campaign success accurately

Applied negative keyword filtering and optimized bidding strategies to reduce irrelevant clicks and maximize ROI

Execution Implemented a lead generation-focused campaign using keyword segmentation and geo-targeting to ensure qualified traffic. Continual testing and performance analysis allowed for agile optimization throughout the campaign duration.

Clicks: 39,800

Phone Calls: 150 direct inquiries

Total Conversions: 313

Total Ad Spend: $12,200

Cost per Conversion: ~$39.00

Outcome: Successfully drove consistent lead flow, resulting in high engagement and a strong return on investment for a niche B2B sector.