E-commerce Website Google Ads Campaign

Brief An e-commerce client approached me with the goal of increasing online sales and maximizing return on ad spend (ROAS). Their product catalog was broad, and they needed a performance-driven strategy to generate quality conversions.

Goal Drive high-conversion traffic to the website and maximize the conversion value while maintaining a strong ROAS.

Google Search Ads targeting high-intent keywords

Smart Shopping Ads for dynamic product targeting

Performance Max campaigns to scale across Google’s full inventory

Conversion tracking setup and value-based bidding

Regular optimization of product feed, ad copy, and targeting

Execution Launched a full-funnel campaign structure, leveraging Shopping Ads for product visibility, Search Ads for intent-based capture, and Performance Max to scale across YouTube, Display, Gmail, and Search. Continuously refined targeting and creative based on performance data to maintain profitability and growth.

Conversion Value: $47,200

Conversions: 168

Return on Ad Spend (ROAS): 5.48